Truth is every musician is on the hunt for media coverage and getting that coverage can be a hustle. Now this where we the PR people or publicists, as known in the music industry, come in. We serve as the bridge between musicians and the media making sure that the musician gets the media exposure.
An artists PR can make or break them. Look at the career of Britney Spears and Madonna or even todays hottest artists like Lady Gaga or Kanye West, they all have one thing in common. They are always in the news. Let us take a look at artists who are on the news for all the bad reasons. the question is whether or not the bad publicity its hurting their brand, I will let you decide.
1.Number one of our list is none other than...JUSTIN BIEBER
Things are not looking good for Justin Bieber. The singer who was introduced to us as sweet and talented kid has not been acting very sweet lately. He has taken on tweeter to complain about his birthday, was photographed wearing as gas mask threating to attack the paparazzi and to top things up he fainted on stage. Not very sweet of Justin Bieber now is it?
After Chris Brown assaulted singer Rihanna things has been going bad for Chris. In Sweden posters promoting the artists concert were branded with Rihanna's battered face by violent abuse protesters. As if that is not bad in the U.K someone pasted warning labels on the artists album reading "WARNING: Do Not Buy This Album. This man beats women!"
3. Lady Gaga
Lady Gaga is no stranger to controversy but some the attention is for all the wrong reasons. Lady gaga was accused of ripping off the victims of the Tohoku earth quake and Tsunami that caused a lot of damage in Japan. The star designed and promoted using Twitter a wrist brand in which all proceeds went toward the victims...well turns out some of the proceeding went into her pocket...really bad.
Is there such thing as bad publicity? Do you think the negative coverage these artists are getting will harm their brand? Join the conversation and tell me what you think by commenting.
